Offer to pause subscription instead of cancel
From: you@yourcompany.com
Subject: Need to pause for a bit?
Preheader: Pause your subscription instead of canceling.
Hi {{customer_name}},
Your card has failed a few times for {{plan_name}}, and we're about to cancel.
If you're not ready to leave but the timing's just bad, you can pause for up to 60 days — no charges, full account preserved:
👉 {{save_offer_url}}
Otherwise, if it's a card issue: {{update_card_url}}
Either way, glad you've been with us.
— {{company_name}}Variables to replace
- {{customer_name}}
- {{plan_name}}
- {{save_offer_url}}
- {{update_card_url}}
- {{company_name}}
Why this works
Pause beats cancel because the customer stays in your CRM and often returns. Effective for seasonal businesses, B2C content, fitness apps.
Want to see what this looks like on your Stripe?
See which of these templates would actually go out for your real failures — and how much you'd recover. Free 3-min audit.
Frequently asked questions
Can I use this template commercially?+
Yes — copy, paste, modify, ship. No attribution required.
What variables should I replace?+
This template uses: {{customer_name}}, {{plan_name}}, {{save_offer_url}}, {{update_card_url}}, {{company_name}}. Replace each with the corresponding customer/payment data from your system.
When should I send this email?+
On retry attempt 3. Combine with smart retry timing (e.g. day 1, 3, 7) for best results.
What recovery rate should I expect from this template?+
Single emails recover modestly (~5-15%). Combined with smart retry timing, save offers, and proper sequencing, full systems lift recovery to 40-65% — vs ~30% for Stripe Smart Retries alone.
Does Rechurn use these templates?+
Yes — Rechurn ships with versions of these as defaults, AI-rewrites them per customer/failure context, and runs them through smart retry timing automatically.