Customer was canceled — win them back later
From: you@yourcompany.com
Subject: We held your data for you
Preheader: Want to come back to {{plan_name}}?
Hi {{customer_name}},
Your {{plan_name}} subscription got canceled a few weeks ago because we couldn't process your card. We just wanted to let you know we still have all your data — nothing was deleted.
If you'd like to come back, here's a 30% discount for your first month: {{save_offer_url}}
No pressure — just wanted you to know the door's open.
— {{company_name}}Variables to replace
- {{customer_name}}
- {{plan_name}}
- {{save_offer_url}}
- {{company_name}}
Why this works
Win-back emails sent 2–4 weeks post-cancel recover 5–15% of churned-from-failed-payment customers. The discount is the lever; the data preservation is the trust signal.
Want to see what this looks like on your Stripe?
See which of these templates would actually go out for your real failures — and how much you'd recover. Free 3-min audit.
Frequently asked questions
Can I use this template commercially?+
Yes — copy, paste, modify, ship. No attribution required.
What variables should I replace?+
This template uses: {{customer_name}}, {{plan_name}}, {{save_offer_url}}, {{company_name}}. Replace each with the corresponding customer/payment data from your system.
When should I send this email?+
Trigger this immediately on the relevant event (card update, cancellation, etc.).
What recovery rate should I expect from this template?+
Single emails recover modestly (~5-15%). Combined with smart retry timing, save offers, and proper sequencing, full systems lift recovery to 40-65% — vs ~30% for Stripe Smart Retries alone.
Does Rechurn use these templates?+
Yes — Rechurn ships with versions of these as defaults, AI-rewrites them per customer/failure context, and runs them through smart retry timing automatically.