Rechurn vs Paddle Retain (formerly ProfitWell Retain)
Free dunning tool from Paddle — they monetize you eventually via Paddle's MoR services.
Pricing
Paddle Retain (formerly ProfitWell Retain): Free up to a usage limit, then ties into Paddle's broader subscription platform.
Rechurn: $49/mo flat — no tiering, no transaction fees, no MRR-based scaling.
Best for
SaaS already considering Paddle as a Merchant of Record, or willing to bundle retention with that move.
Where Paddle Retain (formerly ProfitWell Retain) wins
- Genuinely free at lower volumes
- Backed by ProfitWell brand and data
- Decent baseline recovery flow
Where Rechurn wins
- We don't push you toward an MoR migration — we just fix dunning
- AI-personalized emails per failure (Paddle Retain uses templates)
- Free audit shows your specific failures, not generic benchmarks
- $49 flat is near-free for most SaaS, predictable as you scale
Feature comparison
| Feature | Paddle Retain (formerly ProfitWell Retain) | Rechurn |
|---|---|---|
| Pricing | Free → ties into Paddle MoR | $49 flat — independent |
| MoR lock-in risk | High | None |
| AI emails | Templates | AI per failure |
| Free audit | No | Yes |
| Stripe-native | Yes (read-only) | Yes (read-only or read-write) |
Verdict
Paddle Retain is a great no-cost option, but the path leads to Paddle as your MoR — that's a much bigger commitment than a $49/mo dunning tool. Rechurn stays a tool, not a Trojan horse.
Want to see what this looks like on your Stripe?
Want a real comparison on your own data? Run the free Stripe audit — we'll show what Rechurn would recover that Paddle Retain (formerly ProfitWell Retain) (or no tool) is missing.